Digital Marketing Specialist

Hiredas

Location: Chennai, Tamil Nadu, India

Category: Sales, Marketing & Product Management

Salary: 500,000 - 700,000 INR / yearly

Full-time

Job Description

Join our team at the Hitachi Energy Indian Operations Center and be part of a dynamic group of skilled engineers working on various projects. We are looking for a Digital Marketing Specialist to manage paid advertising campaigns, SEO efforts, email marketing, and more.

Responsibilities

Implement paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
Optimize website and content for organic search rankings through keyword research, on-page optimization, link building, and technical SEO audits.
Develop and execute email marketing campaigns, manage subscriber lists, and conduct A/B testing.
Support global campaigns and email creations at the BU/HUB Level.
Adhere to Hitachi Energy's core values of safety and integrity.

Qualifications

Engineering or equivalent degree with 7+ years of experience.
Knowledge of social media strategy, content creation, analytics, and customer engagement.
Experience with SEO best practices, Google Analytics, PPC campaign management, and email marketing platforms.

Perks & Benefits

Health insurance, Paid time off, Professional development opportunities

Why Join Us?

Join a global company with a focus on innovation and sustainability. Be part of a team that values safety and integrity in all aspects of work.